You get a good idea about what this person represents. Now imagine this same man had no face. He's just a blank object with no personality. Well the same is to be said about a business without a logo. Your businesses logo represents what your business is about. If you walk by a building, and on that building you see the name, "Bills Car Repair", well you know two things about this place, one, its run by Bill, and two, they repair cars. Is that enough to get some business? Sure it is. But is it enough to tell your customers exactly what you represent. Absolutely NOT! Suppose you keep on walking and you come across another building. This one has a name on it too. "Jake's Auto" and next to the text is an amazing logo! The logo consist of a sparkling automobile, with three smiling men working on it. What does this tell you about "Jake's Auto"? Well it tells you a lot more than it would without the logo. At Jake's Auto, we know the owner is Jake, and they do auto repair, but now thanks to the logo, we know that we will receive fast service, shown by multiple men working on the car. We know that we will receive friendly service by the smiles on their faces. We know that we don't have to worry about smudges or other damage caused by the repair, because of the sparkling car. All of this from one logo. Now where would you like to take you car? "Bills Car Repair" or Jake's, Fast, Friendly, Responsible, Automotive, Repair. |