Getting clients in a cleaning service business can be a breeze with the right marketing campaign. Nevertheless, having more customers is not enough to make this kind of business survive, especially because of the high level of competition in this field. Aside from exerting effort in making more clients, a cleaning service business should also do whatever it takes to keep their customers.

Below is a list of helpful ideas on how to build loyalty and confidence among your customers.

1. Give loyalty or reward Cards to your clients - New and old customers alike value any discount or incentive they can get out of the purchases they make or services they take advantage of. This is particularly true to clients who have used your service more than once. At one point or another, they would expect some type of reward for doing business with you. One of the best ways to respond to this is by giving your customers loyalty or reward cards. On the card, stamp the date you were hired by the client and give them a discount or free service on 10th time they hire you. By doing this, you are assured of nine cleaning jobs and your client will anticipate the savings they will get by sticking with you.

2. Offer referral incentives – Offer your clients a discount for every successful referral they give you. By doing this, you are not only showing your clients that you appreciate their assistance, you are also expanding your clientele.

3. Give out freebies – Its hard to find a person who isn’t interested in receiving a free gift or service. Wanting to receive freebies is part of human nature, so why not use this fact of life to boost your business? For instance, every time a customer hires you for a cleaning job, give them a free bathroom or closet freshener, or a gift certificate they can use for special types of services. This way, you are not only making them happy, you are also making them think they are getting their money’s worth by hiring you.

4. Send greeting cards on special occasions – Aside from monetary and material benefits, customers also appreciate a good relationship with the people they transact with. Send your clients greeting cards on special holidays (e.g. Christmas, Thanksgiving) or occasions like birthdays and anniversaries. Make them feel important and let them know that you appreciate their business.

5. Broaden your clients’ network – Take the chance to assist your clients with their other professional needs. Does this mean you should tell your customers that you are ready to help them with anything 24/7? Of course not! Simply be on the look-out for opportunities like referring a client with kids to a day-care you clean for, or giving out brochures for a lending firm who regularly makes use of your service. Not only will you be helping your clients, you are also giving them more basis to hire you.

These strategies are only a few of the many ways you can build customer trust and loyalty. What’s important is that you use them prudently. Do not allow your profits to be compromised by the benefits you give your customers.

For more: How to start a cleaning business by StartCleaningService.com