Once you have decided to put up your own business - a cleaning business, you will have to take care of the place or building where your business will operate, and you will have to get all the needed equipment and supplies. Your preparations will not end there as you will have to take care also of something that will make or unmake your business. You have to create a name for your cleaning business.

A great business name must captivate customers and must explain what the company does - if possible in one word. The name must fit your cleaning business and it must project a positive image to your customers, your employees, your suppliers, and every one you make business with. Your name must be easy to remember, easy to pronounce, and must create a good impression on everybody who hears about it.

Many start-up businessmen go personal when it comes to choosing a business name. They put their name or initials plus the kind of business they are into. It is common to see such business names as John Black's Cleaning Services or JP Burke's Cleaners. Personal names are alright if you intend to keep the business for a long time but if you planning to sell it once it starts making money, then you better do away with personal names.

Descriptive or suggestive words will be welcome choices for business names. You can ask your family and friends for words that will best describe your business and the quality of service you intend to provide. You should, however, avoid words that offers no inherent property or quality as this will not help people recognize your business. Meaningless names will go unnoticed because they offer no explanation of who they are or what they are about.

You should also avoid using names that is descriptive of the nature of the business but offers nothing else to support it. A cleaning business company that is named "Cleaners" will only let the public know that they clean but as to what they clean and how do they go about it will remain unclear. It will be similar to naming a restaurant "Restaurant".

Business names should be cool combination of sounds that people will easily pronounce and remember but usually with underlying reasons or stories. People love Starbucks but they did not bother to find out how the name was arrived at; they just simply love the name. Most people did not know that Starbuck was Moby Dick's first mate of Captain Ahab and he was greatly obsessed with coffee.

You choice of business name should be easy to pronounce, must be concise, must be easy to remember, must be distinct, and must be able to convey the message you want to send to your customers.

You must check first with your state to be sure that no one has already used the name you choose. You can also check with U.S. Patent and Trademark Office to make sure that nobody will be serving you a Cease and Desist Order for the name you will be using for your cleaning business.

For more: How to start a cleaning business by StartCleaningService.com