When you put up your cleaning business, you also devised a marketing strategy that will ensure the success of your business. You spent considerable hours in making plans on how to sell your cleaning business because you are aware that getting a substantial number of customers will be the key for its success. You have met several prospective clients and you have learned how to make your sales pitch. Now, you have to learn how to close sales when the prospective clients show signs that they are interested in what you are offering.
You must recognize signs that your prospect is interested in doing business with you if he does the following:
• When he asks questions about your services. He might find something interesting in what you offer and he wants to make sure that it is what he is looking for.
• When he asks you to repeat or clarify what you told him. This is a clear indication of interest and you must clarify his doubts and make a follow through of your offer.
• When he asks for features of your service options. At this point, the degree of interest is already high. You have now to capitalize on that interest and convince him that the services you offer are exactly what he needs.
• When he asks for references. The prospective client is now convinced that he needs your services and he wants only to be sure that you are reliably and trustworthy.
• When he discusses problems with his current contractor. This is a discontented client who sees in you a promise of solution to his problems.
• When he asks you questions about you and how your business operates. This is the final question. When you can convince the prospective client that you are doing good in your business, not a struggling one, he can be assured that he will be in good hands.
Those are good signs that you have a client but you cannot be so sure so you better ask some questions that will confirm your initial assessment of the situation. In asking questions, you should avoid one that he could give no for an answer. You should lead the prospective customer to a situation where he seems to have already agreed on your service offer. You should ask leading questions that will make it appear that he already agreed to accept your offer such as: "Now that you have seen the difference in the services I offer from those of your current contractor, when do you want me to start?" Such kind of question may hasten the prospect's decision to switch cleaning company in favor of yours.
Sometimes, the prospective customer accepts everything that you offered him except the price, you will have to explain to him the advantages of switching to your company and still pay the higher price because of all the savings and other intangibles that he will get. You can convince him by enumerating the savings he will get from lower supply costs, risks of accidental slips and falls, and answering complaints.
After explaining your side, you have to pause and let him think and decide. It is his call.
For more:
How to start a cleaning service by StartingCleaningService.com