Hi
As a living example of a B2B company that fully leverages blogging and social media in our online marketing, TopRank Marketing has a lot of first-hand insight that we can share with clients. I know there are many B2B marketers that are uncertain about their place on the social web and over 6 1/2 years of B2B blogging experience can provide the companies we work with a unique perspective.

Working smarter with developing and implementing blogging strategy, content planning, promotion, SEO and the intersection with other online communications channels such as PR and social networking saves time, resources and improves results.

Am I biased towards blogging as part of a B2B marketing strategy? Absolutely. Is blogging appropriate for every B2B company? Not by a long shot.

According to the 2010 SEMPO Study, 35% of B2B companies integrate social media marketing with search marketing. At this stage of the Social SEO game, that percentage shows a lot of opportunity for growth. However, companies we’ve worked with like Marketo have made substantial progress towards dominating their industry and experiencing explosive business growth, in part, due to the effects of blogging and SEO.

Deciding whether to start a B2B blog or have an existing blogging effort audited is worth thoughtful consideration. Did you start a blog because the competition is blogging? Are interns managing the blog content and promotion? Are your blog contributors experiencing burnout or boredom? Are there a lack of comments and engagement? There are many reasons B2B blogs fail, but that doesn’t mean a blog isn’t right for your company. Get insight from companies that are successful to see what you missed or if blogging really isn’t a good fit.

Thanks

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Yaa sure you can start.But first take a knowledge through Google of online marketing and social media marketing.

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yaa sure i agree with mathew suggesion that you should first take a knowledge related to your stuff and then. You set your business.

Thanks

Hello

Before you spend any time or money on your marketing efforts, make sure that you have a clearly defined list of goals and expectations for your marketing campaign.

It is not a good idea to move too quickly through this phase. Clearly defined goals will keep you on track and provide milestones for tracking your marketing efforts success rates.

Thanks

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Thanks!

Working smarter with developing and implementing blogging strategy, content planning, promotion, SEO and the intersection with other online communications channels such as PR and social networking saves time, resources and improves results.

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