If you are running a service business, the success or failure of your venture will depend on your ability to reach and maintain the right customers. However, it differs in the sense that you are primarily selling yourself - your skills, your talents, and your capabilities.By keeping detailed records, you'll know where the business stands financially and what potential challenges you could be facing. Just knowing this gives you time to create strategies to overcome the obstacles that can prevent you from being successful and growing your business.

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