The Electronic cigarette consists of a nicotine cartridge containing liquid nicotine. When a user inhales, a tiny battery powered atomizer turns a small amount of liquid nicotine into vapour. Inhaling nicotine vapour gives the user a nicotine hit in seconds rather than minutes with patches or gum. When the user inhales, a small LED light at the tip of the electronic cigarette glows orange to simulate a real cigarette.

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