3 Methods to Effective Marketing - Web Design Forum Graphic Design Site Templates Flash CSS Discussions

nick8609 · #1 07-26-2010, 02:06 AM

Throughout recent years, more and more marketers are getting slapped by Google Adwords. Various reasons can be attributed to this action. One major way to prevent Google from slapping your account is by increasing your quality score.

Are there many other ways to bypass Google Adwords or prevent its slap?

Yes.

There are ten ways that are extremely effective and have helped my PPC activities.

1- Make sure your site has a Google Sitemap
2- Always use the appropriate keywords & **** tags
3- Build your site on a blogging platform; like Wordpress. This avoids needing to hire an admin since the account area enables you to take charge of the content.
4- Having pages on your site that include pages such as the home page; which is critical, the about page, and the contact page.
5- Register a good domain name, one that is not too “salesy” or cheesy.
6- Attach affiliate links to a resources or a contact page.
7- Include an opt-in form, and be clear about what you are offering in this form. Put it in a clear location that can effectively attract visitors to enter their info
8- Have outbound links, links to other articles and/or sites.
9- Include back links w/ high ranking on your sites from social media sites such as Digg, Facebook, and Twitter.
10- Do not talk about money on your site. Money claims; especially the “cheesy” ones, is a great way to alert Google and have them slap your account.

What are ways to bypass Google Adwords?

Great alternatives to Adwords has been Bing PPC and Facebook Advertising. Facebook Advertising targets the interests of your target audience, rather than a certain keyword, and has also surpassed Google in regards to traffic, offering a much more expansive way to market a product, business, or service.

Google Adwords can either make or break marketing activities, the key is recognizing what Google wants on a site or avoiding Adwords altogether.

mywebportal · #2 07-26-2010, 09:19 AM

Thanks for the nice tips here.

krista123 · #3 08-03-2010, 09:53 AM

1. BE UNIQUE
The best way to beat your competition is to promote a distinct advantage your customers cannot get from a competitor. This is often called your USP (short for Unique Selling Proposition). If you don't already have a distinct advantage, create one. Add something to your business you're not already doing. One network marketer I know doubled her sign up ratio by providing free sales leads to her new distributors for their first 4 months.

2. USE TESTIMONIALS
Collect and use testimonials. Testimonials from satisfied customers are similar to referrals. Both provide your prospect with evidence that your product or service produced results for other customers just like them. I've performed many tests using the same messages with and without testimonials. Those with testimonials always increased sales, often by as much as 65% or more.
Don't wait for satisfied customers to volunteer a testimonial. Instead, follow up with some customers soon after completing a transaction. Ask what they liked best about your product, service or business opportunity. You'll get many flattering compliments. Ask for permission to use them in your promotions.

3. MAKE AN UP-SELLING OFFER
Up-selling is a proven technique you can use to get more money at the point of sale. Customers will never be more receptive to an attractive offer from you than when they're paying you money. Offer your customers or clients the option to upgrade to a better product or service at a special price. Or, offer the option of adding a related item to the sale for a special combination price. Many will accept your offer. An up-selling offer can increase your average sale by 30 percent or more without creating any advertising expense.