Keyword Tactics to High Profit - Web Design Forum Graphic Design Site Templates Flash CSS Discussions

nick8609 · #1 10-23-2010, 12:19 AM

In internet marketing, your keyword list is the essential way to connect with the overall customer. What many neglect to do when compiling their keyword list is to go “deep” rather than “wide”.

What a wide keyword list does is provide a large amount of related keywords. What a deep keyword list does is have variations of one single and obvious root keyword.

A typical example of a “deep” keyword list would be if you were to promote an ebook on beer, such as home beer brewing. A most obvious way to compile a keyword list is to revolve around these specific terms…much like:

home brewing
brew beer
brew beer at home
how to make beer
home made beer

This list seems fine, but the situation is that this list has a very narrow focus on the highly competitive (higher cost) keywords of “home brewing beer”. Since these are the most obvious words everyone else is likely to use them. So this is an example of going DEEP.

A much more effective method would be to go WIDE. Instead of using the obvious “home beer brewing” you could hit this situation from different angles on the same relevant keyword; for example:

home brewing lager
home brewing stout
home brewing ale
&

lager recipes
beer recipes
stout recipes

Also

how to make Scottish ale
how to make beer

…and trying various combinations of:

how to ferment beer
home micro brewery
how to make irish stout

etc…

The basic idea behind going WIDE is finding the sub niches of keywords that can produce the greatest conversion and traffic. After finding the right ones, you could go really deep in them and find every combination possible of that sub niche.

If a phrase such as, “home brew ale” is the most profitable within a set that you found, a good method would be to expand upon this and find almost every variation of “home brew ale”.

In short, going WIDE is a greater tactic than going DEEP in that you’re attempting to make keywords as relevant to your ad headline and text as possible. So, if a person is looking for “how to make lager”, an ad that is set to “how to make lager” would have a better chance of being clicked on than an ad that reads “home beer brewing”. Thus, doing this will increase conversion and click through rates significantly.

RobertZakari · #2 12-23-2011, 09:32 AM

When you insert your keywords throughout the content of the on-site, it is vital to understand the density at which the keywords are optimized on a page. The "keyword density" is referring specifically to how often a keyword is used in your copy of the in-page. Search engines compute the percentage of keyword density, and found the more often a search term in content, most will think that your page is relevant and should be ranked higher. However, there is a fine line between having an optimum density of the keyword and over-stuffing your content with keywords and terms.

Please note: Just because you have the right amount of keyword density in your SEO campaign, it means that the higher you will automatically align. The new Google algorithm favors really related terms to search only the keyword density. Focus also on the quality of its content, which only focus on your keyword density. If you exceed the optimal density of the keyword, you can face a penalty of over-optimization.