Get opinions from people in your target market instead of merely relying on your own intuition and taste. Also, use this checklist to avoid common problems with logos:
- Does it communicate in black and white as well as in color? Some logs become incomprehensible when reproduced in newspaper ads or when sent through a fax machine. Keep in mind too that something like 10 million American men and a few women are at least partially color blind.
- Does it resize well? Try blowing it up and reducing it to determine its readability at different sizes.
- If the logo uses words or letters, are they recognizable? You shouldn't have to explain or decipher the logo for people.
- Is the design consistent with the personality and tone you wish to convey about your business? A high-tech enterprise should look futuristic and speedy rather than fuzzy or flowery.
- Is it distinctive? A logo that looks like someone else's isn't worth your investment in it.
- Does it arouse any unwanted associations? What you intended as stepping stones might come across to others as looking like animal droppings. If you get this kind of honest feedback, pay attention.
- Do you and others in your company like it enough to use it enthusiastically? If not, return to the drawing board.
How should I choose the best logo candidate? 
Linear Mode
