Mark Forums Read
  #1  
Old 11-28-2005, 06:54 PM
Simon Simon is offline
Junior Member
 
Join Date: Nov 2005
Posts: 19
Simon is on a distinguished road
Default How often should I change my logo?

How often should I change my logo?

Jay Conrad Levinson, author of the "Guerrilla Marketing" books, says you should plan to use a logo for at least twenty years. If that seems excessively long, note that you'll probably get tired of your company look much more quickly than anyone else.
Drastic change of a logo can wipe out brand equity built up at great cost over the years. This is a decision to make only with strong reasons, such as when the current logo no longer fits the business (for instance, the image of a slide rule when everyone now uses calculators and computers), when you want to emphasize new directions or when the logo was ill-chosen to begin with and you can now afford to remedy the problem.
In many cases, a designer can update a logo without producing a complete break from the current version. The continuity then maintains the recognizability you've had in the past.
__________________
Best Of The Best
Reply With Quote
 #Add to Ads's Reputation  
OldSponsored Ads
Ads AdsPromoter is online
Member
 
Join Date: LongTime
Posts: 1100
Ads is on a distinguished road
Default New Sponsored Ads



This message will go away once you are registered. Also, by registering, you will have access to all post topics, communicate privately with other members (PM), respond to polls, upload graphics, and access other special features! Registration is fast, simple and absolutely free so please Click Here to join our Web Hosting community today!
Reply With Quote
  #2  
Old 02-17-2009, 02:20 PM
Diana29 Diana29 is offline
Junior Member
 
Join Date: Feb 2009
Posts: 3
Diana29 is on a distinguished road
Default

i think Logo or brand symbol should not be changed so often. logo represents over all product or service image . so it shd be permanent and relevant.
__________________
Web Hosting with 99.9% uptime guarantee.
Reply With Quote
  #3  
Old 07-31-2010, 09:38 AM
Jerin Jerin is offline
Member
 
Join Date: Jul 2010
Posts: 32
Jerin is on a distinguished road
Default

I agree with Diana's comment. Thanks for sharing
__________________
Dedicated hosting from a reliable datacenter
Reply With Quote
  #4  
Old 08-04-2010, 09:26 PM
cliffdodger cliffdodger is offline
Junior Member
 
Join Date: Jul 2010
Posts: 18
cliffdodger is on a distinguished road
Default

It'll be interesting to see how things change because of the internet. Because of the internet people are accustomed to a much faster rate of change of companies and brands and websites they find familiar. In the age of the web you might have to re-brand yourself to stay alive. Many failing commercial brands have re-branded themselves in the past even under an entirely different name and done quite well for it. But then you see labels like Coca-Cola that haven't changed much in a very long time.

I'd say on the web you've got a bit more latitude to update your logo as long as it sticks to the same theme and similar color scheme so that people still recognize your brand immediately. That's if your a company who's logo is actually on their products that are being distributed to people. If your logo is just on your website and no one see's it because you only provide services and not any merchandise.... people may not be so attached to your logo and you are likely to be free to change it without serious repercussions.
__________________
email fax, hard to lose a fax when it's in your email inbox
Reply With Quote
  #5  
Old 08-16-2010, 11:55 AM
hussey hussey is offline
Junior Member
 
Join Date: Aug 2010
Posts: 20
hussey is on a distinguished road
Default

i also do agree with Diana's comment.

Education|Study In UK|Study In USA|Web Design

Last edited by hussey : 05-12-2011 at 03:48 PM.
Reply With Quote
  #6  
Old 10-09-2010, 03:38 PM
ronydsilva ronydsilva is offline
Junior Member
 
Join Date: Oct 2010
Posts: 4
ronydsilva is on a distinguished road
Default

You should not change logo.
__________________
pc speedscan | speedscan pro
Reply With Quote
  #7  
Old 11-01-2010, 07:25 PM
gsmedia gsmedia is offline
Junior Member
 
Join Date: Oct 2010
Location: Yorkshire
Posts: 2
gsmedia is on a distinguished road
Default

I think you should keep you logo as long as possible. Recently the GAP store updated there logo and a few days later changed it back to the old logo. I guess tweeking is OK but big changes are not good if your brand is established.
__________________
GSM: Yorkshire Website Design ID-WALL: Wall Murals
Reply With Quote
  #8  
Old 08-19-2011, 10:35 AM
amankumar amankumar is offline
Senior Member
 
Join Date: Jul 2011
Posts: 138
amankumar is on a distinguished road
Default change the logo

it just logo should not change because it has product service image.
Reply With Quote
  #9  
Old 08-26-2011, 12:32 PM
hannahraasch hannahraasch is offline
Junior Member
 
Join Date: Aug 2011
Location: Burbak, CA
Posts: 6
hannahraasch is on a distinguished road
Default

The answer should be straightforward that it should never be changed. Your brand identity should be ageless. See, as the time goes by, your market begins to feel a connection with your company or products. When people are satisfied with your products and services, they will of course always recommend you without hesitation or a second thought. But, then when your image will change, then they will think what happened to your business. They will even feel uncomfortable.

THE BEST ARTICLE WITH GOOD REASON : http://dmeske.searchwarp.com/swa6793...-Your-Logo.htm

Please Read This Article.
Reply With Quote
  #10  
Old 12-27-2011, 06:59 AM
Boopheftott Boopheftott is offline
Senior Member
 
Join Date: Dec 2011
Location: USA
Posts: 202
Boopheftott is on a distinguished road
Default How To Make Lover

A virtuous control exchange for staying together is to live a fulfilling life as an sole and to support your colleague in doing the same. A confederation based on likeness and esteem is the blameless conditions seeking dear one, romance and spontaneity to flourish, while a connection based on neediness and dependence creates an atmosphere of suppression, hate and defensiveness. It is the discrepancy between expressing authentic relish and living an false impression of out of, between creating a mod vital spark alongside continuing to arise your aptitude to fondle and recreating an old lifetime past reliving defunct hurts, between accepting zeal and acting cold... and from time to time composed between summer weddings and winter divorces.
---------------------------------
coach uk
moncler jackets
moncler
moncler jackets
Reply With Quote
 #Add to Ads's Reputation  
OldSponsored Ads
Ads AdsPromoter is online
Member
 
Join Date: LongTime
Location: Here
Posts: 1100
Ads is on a distinguished road
Default New Sponsored Ads



This message will go away once you are registered. Also, by registering, you will have access to all post topics, communicate privately with other members (PM), respond to polls, upload graphics, and access other special features! Registration is fast, simple and absolutely free so please Click Here to join our Web Hosting community today!
Reply With Quote
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT. The time now is 11:39 AM.


Powered by vBulletin Version 3.6.1
Copyright ©2000 - 2012, Jelsoft Enterprises Ltd.
SEO by vBSEO 2.4.0