How often should I change my logo? - Web Design Forum Graphic Design Site Templates Flash CSS Discussions

Simon · #1 11-28-2005, 05:54 PM

How often should I change my logo?

Jay Conrad Levinson, author of the "Guerrilla Marketing" books, says you should plan to use a logo for at least twenty years. If that seems excessively long, note that you'll probably get tired of your company look much more quickly than anyone else.
Drastic change of a logo can wipe out brand equity built up at great cost over the years. This is a decision to make only with strong reasons, such as when the current logo no longer fits the business (for instance, the image of a slide rule when everyone now uses calculators and computers), when you want to emphasize new directions or when the logo was ill-chosen to begin with and you can now afford to remedy the problem.
In many cases, a designer can update a logo without producing a complete break from the current version. The continuity then maintains the recognizability you've had in the past.

Diana29 · #2 02-17-2009, 01:20 PM

i think Logo or brand symbol should not be changed so often. logo represents over all product or service image . so it shd be permanent and relevant.

Jerin · #3 07-31-2010, 08:38 AM

I agree with Diana's comment. Thanks for sharing

cliffdodger · #4 08-04-2010, 08:26 PM

It'll be interesting to see how things change because of the internet. Because of the internet people are accustomed to a much faster rate of change of companies and brands and websites they find familiar. In the age of the web you might have to re-brand yourself to stay alive. Many failing commercial brands have re-branded themselves in the past even under an entirely different name and done quite well for it. But then you see labels like Coca-Cola that haven't changed much in a very long time.

I'd say on the web you've got a bit more latitude to update your logo as long as it sticks to the same theme and similar color scheme so that people still recognize your brand immediately. That's if your a company who's logo is actually on their products that are being distributed to people. If your logo is just on your website and no one see's it because you only provide services and not any merchandise.... people may not be so attached to your logo and you are likely to be free to change it without serious repercussions.

hussey · #5 08-16-2010, 10:55 AM

i also do agree with Diana's comment.

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