Well the same is to be said about a business without a logo. Your businesses logo represents what your business is about. If you walk by a building, and on that building you see the name, "Bills Car Repair", well you know two things about this place, one, its run by Bill, and two, they repair cars. Is that enough to get some business? Sure it is. But is it enough to tell your customers exactly what you represent. Absolutely NOT! Suppose you keep on walking and you come across another building. This one has a name on it too. "Jake's Auto" and next to the text is an amazing logo! The logo consist of a sparkling automobile, with three smiling men working on it. What does this tell you about "Jake's Auto"? Well it tells you a lot more than it would without the logo. | 
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