Do I need a logo? - Web Design Forum Graphic Design Site Templates Flash CSS Discussions

Simon · #1 11-28-2005, 05:52 PM

Do I need a logo?

A logotype — popularly known as a logo — is a company's name or initials printed in a certain style and/or a symbol that serves as a visual identity for a firm. Remember that more than half of all people process information primarily visually, while auditory and kinesthetic processing come in second and third, respectively. Visual identity has a big impact.
Coca-Cola's red-and-white script style enables you to identify the company at a glance even if the name itself is written in Arabic, Chinese or Cyrillic characters. Nike's wordless "swish" symbol reminds you of the company instantly when you see it on sneakers, T-shirts, gear bags or billboards.
Even a small company can create this promotional payoff with appropriate use of an effective logo. Since every company of any significance has a logo, you mark yourself as insignificant, cheap or unprofessional if you do not have one.
A distinctive logo used proudly and extensively gives your company a recognizable look, so that envelopes bearing it get properly sorted by customers and imprinted mugs reinforce customers' relationship with your company during their morning coffee ritual. In addition, the stylistic flavor of your logo — bold, nostalgic, warm or technological, for instance — allows you to communicate nonverbally some subtle characteristics of your company.

egbsystems123 · #2 09-10-2008, 10:47 PM

Hi,

Which application software is best to design a logo?

Thanks,

Sakari · #3 09-16-2008, 08:55 AM

hi

Nice simon, that is very impressive note. I totally agree with you. I hate user who ask me for "logo is essential for my site".
I personally used logosmartz.

thanks

mamedesign · #4 02-04-2010, 08:33 AM

i think yes you need a logo.

donaldhill · #5 06-30-2010, 05:09 AM

If you are going to start new business then you need logo

Davidmark · #6 07-10-2010, 11:08 AM

Every new business required identity. If you like to identify you business then you need you design logo.

james01 · #7 07-16-2010, 11:48 AM

You get a good idea about what this person represents. Now imagine this same man had no face. He's just a blank object with no personality. Well the same is to be said about a business without a logo. Your businesses logo represents what your business is about. If you walk by a building, and on that building you see the name, "Bills Car Repair", well you know two things about this place, one, its run by Bill, and two, they repair cars. Is that enough to get some business? Sure it is. But is it enough to tell your customers exactly what you represent. Absolutely NOT! Suppose you keep on walking and you come across another building. This one has a name on it too. "Jake's Auto" and next to the text is an amazing logo! The logo consist of a sparkling automobile, with three smiling men working on it. What does this tell you about "Jake's Auto"? Well it tells you a lot more than it would without the logo. At Jake's Auto, we know the owner is Jake, and they do auto repair, but now thanks to the logo, we know that we will receive fast service, shown by multiple men working on the car. We know that we will receive friendly service by the smiles on their faces. We know that we don't have to worry about smudges or other damage caused by the repair, because of the sparkling car. All of this from one logo. Now where would you like to take you car? "Bills Car Repair" or Jake's, Fast, Friendly, Responsible, Automotive, Repair.

EloiseJoseph · #8 07-27-2010, 09:51 AM

Logo is a symbol of your company. Every one have need of symbol.

Dirkchain · #9 07-28-2010, 10:45 AM

Yes You Need Logo. As self Logo is a ambassador of you and Your Company.