Do I need a logo?

A logotype — popularly known as a logo — is a company's name or initials printed in a certain style and/or a symbol that serves as a visual identity for a firm. Remember that more than half of all people process information primarily visually, while auditory and kinesthetic processing come in second and third, respectively. Visual identity has a big impact.
Coca-Cola's red-and-white script style enables you to identify the company at a glance even if the name itself is written in Arabic, Chinese or Cyrillic characters. Nike's wordless "swish" symbol reminds you of the company instantly when you see it on sneakers, T-shirts, gear bags or billboards.
Even a small company can create this promotional payoff with appropriate use of an effective logo. Since every company of any significance has a logo, you mark yourself as insignificant, cheap or unprofessional if you do not have one.
A distinctive logo used proudly and extensively gives your company a recognizable look, so that envelopes bearing it get properly sorted by customers and imprinted mugs reinforce customers' relationship with your company during their morning coffee ritual. In addition, the stylistic flavor of your logo — bold, nostalgic, warm or technological, for instance — allows you to communicate nonverbally some subtle characteristics of your company.

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